
Brand Identity, Packaging Design


HIGH JOINT
Nestled between a charming bakery and a bustling laundrette, High Joint serves up some of the most mouthwatering gourmet burgers in Dubai, redefining burger-making as a culinary art. Situated on a quaint street in Jumeirah, this hidden gem is a must-visit for burger enthusiasts seeking an unforgettable dining experience.
For the branding, we adopted a minimalist yet sophisticated approach to reflect the unique essence of High Joint. With their exceptional burgers as the core selling point, we designed a logo featuring a pair of wings, symbolizing the euphoric culinary high customers experience with every bite. This creative emblem ensures instant recognition among loyal patrons and newcomers alike.
The branding extended into a cohesive visual identity, blending rustic aesthetics with edgy street-style elements. This design language captures the spirit of High Joint, reinforcing its commitment to quality and authenticity while staying true to its vibrant urban roots.